For this Rivella rebranding project, I repositioned the brand for a younger Swiss audience through the concept of slow living. The new identity combines Rivella’s refreshing Swiss character with a fresh, calming visual language and introduces cans as a more contemporary format.

For this Rivella rebranding project, I repositioned the brand for a younger Swiss audience through the concept of slow living. The new identity combines Rivella’s refreshing Swiss character with a fresh, calming visual language and introduces cans as a more contemporary format.